It all begins with an idea.

For Whizzkids, I created a new brand identity that feels modern, playful, and inclusive across different age groups. Starting from their core values of togetherness, learning, and digital curiosity, I designed a new mascot, visual language, and logo system that makes the brand more approachable and future-focused. The rebrand gives Whizzkids a fresh look while staying recognizable for their existing audience.

For Whizzkids, I worked on a full rebrand and a complete website redesign. The goal was to untangle a complex, outdated website and rebuild it around what matters most to teachers and schools: competitions, learning tools, and clarity. The result is a playful, user-focused website concept that brings structure, accessibility, and the new Whizzkids identity together.